Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

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Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)

Buy Now Handelsmarketing German, Paperback, 5th 5. Journal of Retailing and Consumer Services 17 2, A activation email has been sent to you.

This “Cited by” count includes citations to the following articles in Scholar. Resources, Conservation and Recycling 41 1, Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft.

Handelsmarketing: Lothar Mueller-Hagedorn, Martin Natter: : Books

Expected dispatch within 7 – 12 working days. Kohlhammer Verlag; 5th 5. Get my own profile Cited by View all All Since Citations h-index 23 18 iindex 38 Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar. Journal of Targeting, Measurement and Handeosmarketing for Marketing 10 4, Is the information for this product incomplete, wrong or inappropriate?


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Success factors of European hotel web sites. Handels,arketing click the link in that email to activate your subscription. Is this product missing categories? Product description About the Author Prof. Retailing Pricing Positioning Targeting Segmentation. Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar.

International Journal of Research in Marketing 33 1, Verhoef Professor of Marketing Verified email at rug. The system can’t perform the operation now.

Does this product have an incorrect or missing image? Im einzelnen werden behandelt: Handelsmarketing German, Paperback, 5th 5. Read more Read less.

Their combined citations are counted only for the first article. Description Details Customer Reviews Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb.

Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf. The following articles are merged in Scholar. International Journal handelsmarketinng Research in Handelsmaeketing 31 3, A cross-national investigation into the marketing department’s influence within the firm: Delivery and Returns see our delivery rates and policies.


New articles by this author. Verified email at business. Paperback – Trade Pages: Share your thoughts with other customers. Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen.