e-marketing et e-commerce Broché – 1 décembre Pascal Lannoo Corinne Ankri VUIBERT Noël. Pascal Lannoo et Corinne Ankri sont consultants en e-commerce, e- merchandising et e-marketing, thématiques pour lesquelles ils interviennent en France et à. E-marketing et e-commerce (Book): Lannoo, Pascal. Lannoo, Pascal. Book – | French | 3e éd. ill. ; 24 cm. Additional Contributors: Ankri, Corinne.

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Thus, it is the opportunity for brands to increase their customer base by offering attractive offers. Print screen of my personal inbox. Conquest of strategic internet space like dating sites:. The internet fashion stylist would respond to the needs of consumers thanks to virtual stylist who would have the mission to provide clothing of the brand the best suited to the consumer thanks to the information previously collected via discussion and pictures.

Adding an advertisement in Meetic can to attract a customer who wants to have some new cloths for a date. Are you satisfied of our collection? For 18 years above Figure 21 Print screen of the first dating site of Europe. Thus, majority of information of this report are secondary sources.

Today, brands are also using e-marketing through social media of sharing like Youtube as you can see in the image 3 billion of videos are views everyday in e-ocmmerce site. I want to also thank her for giving me her time and for her advice, which is a great help towards the completion of this project.

Using the Internet media, this type of marketing was feasible thanks to the emergence of new technologies and the increasing rate of Internet penetration in the world that has allowed the reach of a larger number of clients so quickly. Thus, brands today make their names clearly visible in the search page result. A brief history of Anjri, p. Figure 7 Print screen Facebook vs.

Promotions 16 are techniques of communication implemented by the brands which aims are to increase sales in short term, pushing the product to the consumer by reducing its price.

Through this new model, brand will not broadcast promotion to attract directly customers but the brand will focus on the needs of internet users to respond to this e-marketing. The first problem that this model will solve is by publishing promotional clothing offers, brands can reach their goals easily which are to increase the number clients through interesting offers ideas obtaining millions of users.


Analyses of all information gathered previously were allowed to develop a plan logically structured with important points of analysis of E-marketing illustrated from examples towards the ready to wear industry. This is a real threat for the professional of. Understanding of this site would be easy to use for internet users. Thus, brands will increase their client base as well as the turnover.

Lorelle, VTavi Gevinson,le Mozart de la mode. After this phase of research of analyzing all the information funded my plan was created and the relevant ideas were organized.

: Pascal Lannoo: Books

Then, the site of personal fashion stylist of a brand will permit consumers to have a good fashion ,annoo even its through the internet. In order to solve the problem, the research phase started off by gathering information from secondary sources from different types of media such as; internet, books, magazines, and lecture notes in order to find different types of information articles, documents, images, videos and testimonials that are interesting, relevant and current for this project.

In fact, this well-known luxury Italian brand adopted a digital strategy to dt very active on the Internet.

E-commercr the garment that you want to try. Thus, this model has the advantage of solving a problem that is customer dissatisfaction. Consumers today are less likely to be interested with this type of communication and they are less responsive to commercial spots, which they are “subjected” every day.

In order to avoid missing out some clients, traditional marketing is also the solution to adopt because it is still complementary to the Lannol in order for the companies to maximize the chances of pascaal customers. Twitter, a breakdown of social demographics However, brand strategy is not only creating a Facebook page but made it live to attract the attention of more customers as possible.

So by publishing promotions in this kind of sites, the brands will increase their opportunity to attract customers.

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This will be well perceived by consumers who will have the ability to buy without feeling forced, that is why a good model is vital for the ready to wear industry. Today, traditional marketing is no longer effective as before because not many consumers pay much attention to it and are no longer active. In fact, this new type of forum will allow a real interaction between consumers and the brand to understand better the need of customers, to attract as many customers as possible by encouraging them to see the collections of the brand.


Thus, it will give positive impressions because the brand will use a computer technician to get this model up and another person who will be in charge of interacting with customers and collecting all the information needed to create the new clothing collection.

However, companies will have to pay a certain amount in order to 19 Reference This part is intended to describe the research methods used to find information to answer of the research question.

The emergence of Internet in our society has transformed the marketing world vastly. Today, consumers buy clothes to meet an initial need that is dress up. Social networks are sharing platforms that ready to wear industry uses to elaborate a relationship between the customers with their brands and products in order to encourage them to buy.

However what happen e-marketign everyone does not have access to internet?

If not, what you would change? Example of my personal mailbox: Marketing is a world in which you must know your own unique selling point in order to stand out from competitors, that is why most clothing brands now uses E-marketing to attract customers.

E-marketing et e-commerce

Figure 24 Print screen of Meetic. Moreover, by taking over the space Web of advertising, the e-marketing of brands sometimes may tend to be perceived by users as intrusive to their privacy and have the opposite effect by causing a disappointment from the. In fact, if this communication tool is well use, it may prove ankru to becoming a good support of e-marketing to attract customers. Thus, the ready to wear industry now attracts customers at all the websites where users are present.

Firstly, I would like to thank my project supervisor Myriam Mallet, to supervise me throughout this experience. How could cutting edge E-Marketing help increase the customer based of the ready to wear industry?

E-marketig, the implementation of this model seems difficult to develop because it would find a system that the user can initially select garments virtually but also that the virtual garment can follow the movements of the user. Are you talking about our brand around you?