The term Disneyfication (also Disneyisation) describes the transformation of a society to The term also appears in The Cultures of Cities (), by Sharon Zukin, and was popularized in The Disneyization of Society (), by Alan Bryman. I am grateful to: Blackwell Publishers for permission to use material from ‘The Disneyization of society’, The Sociological Review, 47 (1), , 25–47; SAGE. The Disneyization of Society [Alan Bryman] on *FREE* shipping on qualifying offers. Alan Bryman has expanded on his internationally well-known.

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Riikka rated it really liked it Apr 02, Examples of brand theming are: A term used by Pine and Gilmore to refer to an economy in which consumers expect memorable experiences from services and goods that they purchase.

Clever recreations of settings coupled with live displays on the part fo museum staff blur the lines between reality and unreality but the key point is that they are very much part of dsneyization theming process. Third, what is and is not a museum is becoming increasingly difficult to determine. Precursors of Theming It would be a mistake to think of Disneyland as the progenitor of theming. Disneyizatioh, this review of two influential taxonomies of sources of theming gets across the rich reservoir of sources that the architects of theming disneyiaation draw upon.

Some people may arrive slightly early to give themselves a little time for last minute shopping or to grab a meal before a flight but they are unlikely to be seduced by the stay longer principle because if they did they would miss their flights! Two major kinds of theming can be identified in relation to themed shopping: To the extent that it can be used as a launch pad for a plethora of spin-offs, merchandising can be said to have taken place.

At the same time, I will emphasize that we cannot attribute the dispersion of these principles solely to the rise of the Disney theme parks, since they clearly predate the parks themselves.


It is the second of the three senses of theming in the Disney theme parks that is probably the most significant and is the most copied. Paul rated it it was ok May 20, The gymnasium theme is evident not just in general ambience and style of the store but also in the presence of a small basketball court.

The Disneyization of Society by Alan Bryman

Merchandising has strong affinities with hybrid consumption. This proposition is an extension of the principle that we have all known for a long time, namely, that people do not consume on the basis of use value alone.

Zoos Theming can be said to be a feature of many zoos in two major senses.

This is an interesting analysis that is somewhat different from the other treatments of Disneyfication, most notably in its less negative tone and in its application of the idea to the built environment in a more systematic way than was seen in the brief allusions above to the Disneyfication of Times Square.

Also, if people went off Disney property at the end of the day, they would be less likely to be spending their money in theme park restaurants and on merchandise. This was probably the most ambitious of all the attractions built for families in that it was a full theme park in its own right but closed down a few years after opening because of insufficient numbers of visitors. Moreover, this predilection for themed casinos is spreading.


References to anything negative are removed, and the facts are dumbed down with the intent of rendering the subject more pleasant and easily grasped. To a significant extent, then, Disneyization connects with a post-Fordist world of variety and choice in soicety consumers reign supreme. The attachment of family theme park attractions to hotels has not been an unequivocal disneyiization.

This is not only an important book for Disney scholars, but for any one interested in the future of modern society. Quoted in Mosley Theming becomes a mechanism for distinguishing otherwise identical and unremarkable venues and products.


For present purposes, the crucial point is that the kind of history presented at Colonial Williamsburg was precisely the kind of history that was deemed undesirable — one that lacked a sense of the diverse and conflictful nature of the period, a history that was too influenced by a Disney view of how American history should be presented to the masses.

In the final chapter, I link Disneyization to wider issues to do with consumption and globalization. Chains of identical shops and restaurants in unimaginatively reproduced locations have no identity — they could be anywhere.

Diisneyization rated it liked it Feb 09, Interestingly, many of the companies that guard their copyright images, logos and works most tirelessly, such as Disney and Nike, are precisely the companies that draw on the public domain emblems of heritage and popular culture with impunity.

There is even a climbing wall for kids and showroom space for car dealerships.

The Disneyization of Society – PDF Free Download

It is part of an overall analysis of contemporary global phenomena and a useful, intelligent, informative contribution tot he study of modern society and its future development. The Disney theme parks are emblems of the process of theming, as they are with the other dimensions of Disneyization discussed in this book.

The shopping experience is enlivened by theming. Mordue shows that whereas the villagers were not unhappy about the use of Hearbeat as a lure for visitors, dixneyization drew a distinction between genuine tourists visiting the village and the moors and the day trippers.